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Target Audience

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TARGET AUDIENCE The Uses and Gratifications Theory The uses and gratifications theory assumes audiences actively seek out media to satisfy individual needs. The uses and gratifications Theory looks to answer three questions 1) What do people do with the media 2) What are there underlying motives for using said media 3) What are the pros and cons of this individual media use? Why/how do we consume media? Information Personal identity Integration and social interaction (personal relationships) Entertainment Education Escapism Information/Education Finding out about relevant events and conditions in immediate surroundings, society and the world Seeking advice on particle matters or opinion and decision choices Satisfy curiosity and general interest Learning; self education Gaining a sense os security through knowledge Types of media- News, Documentaries etc Personal Identity Finding reinforcement for personal values Finding models of behaviour Identif...
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Magazine Codes and Conventions

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Codes and conventions - Systems of signs which create meaning. Codes are visual/ audio, coventions group together to make a genre. Masthead- Same font and same size on every magazine. The deep red colour stands out on the dark grey background so people will be drawn to it. Skyline-  The fact it uses the word best will make people believe they are the greatest magazine and people will pick it up thinking that. Main image-  Eminem is a well know rapper. The close up shows the serious  look on his face. Due to him having a big fan base more people will buy it.  Eminem is also positioned in front of the title to assert his dominance. Featured article- Biggest text will draw people in. cover lines - rhetorical question makes you think and want to read more. Colour scheme - The fact everything in the picture is grey makes the title pop as it is a bright red colour. Also there is a maximum of three colours- red, white and grey. Z pattern - Readi...
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Media research on North London

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Media research What constitutes as north London? What areas are included? North London is defined as part of England that is north of the river Thames. North London begins at Clerkwell and Finsbury to Hertfordshire. Places included Enfield, Camden,Haringey,and Barnet. What music venues are within those areas? Music Venues that are within those areas include Roundhouse, KOKO, Dublin Castle camden, Wembley arena, O2 arena.  Typically indie musicians would play at the roundhouse. This is because majority of the artists playing atr'nt very well known. This shows they are independents and break away from following the crowd as they are not working with a record label like majority of artists. Also camden is a very popular area for young people and this genre of music is suppose to encourage becoming independent and rebelling. What music artists (genres) are playing there? Hip Hop Jazz Grime some artists who have preformed here include Drake, Amy...
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