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Target Audience

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TARGET AUDIENCE The Uses and Gratifications Theory The uses and gratifications theory assumes audiences actively seek out media to satisfy individual needs. The uses and gratifications Theory looks to answer three questions 1) What do people do with the media 2) What are there underlying motives for using said media 3) What are the pros and cons of this individual media use? Why/how do we consume media? Information Personal identity Integration and social interaction (personal relationships) Entertainment Education Escapism Information/Education Finding out about relevant events and conditions in immediate surroundings, society and the world Seeking advice on particle matters or opinion and decision choices Satisfy curiosity and general interest Learning; self education Gaining a sense os security through knowledge Types of media- News, Documentaries etc Personal Identity Finding reinforcement for personal values Finding models of behaviour Identif...
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Proposal

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TEEN SPIRIT Font/name I have chosen the name teen spirit as indie music is all about being independent from the record label. This is much like when you become a teenager and start becoming independent from your parents and even beginning to rebel. The word spirit connotes energy and passion which would be targeted to people who have a real love for indie music. The name also relates to the rock song smells like teen spirit which would intertwine with the indie rock theme and the semi retro rock theme of the magazine. I chose this font because it gave a look of rebellion and it would also catch the eye of teenagers as there are not,many magazines that use a font like this so it will be fresh. It also links with the theme of being independent and not following the crowd. Purpose of my product The purpose of my product is to attract more teens into becoming independent and not always following the trend much like in...
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Proposal practice

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Target Audience- Specific audience given. Not only have they given the gender of his target audience but  they have given an age range of 18-23. They also  explained their race where they live and what social class they are. Images- They have used pictures such as of their to explain their target audience. They have also used pictures of different bands to create a mood bored to give themselves ideas of what to put on their magazine and pictures of their design idea Font- He gives the name of the font in big letters and explains a bit about it and why it will
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