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Target Audience

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TARGET AUDIENCE The Uses and Gratifications Theory The uses and gratifications theory assumes audiences actively seek out media to satisfy individual needs. The uses and gratifications Theory looks to answer three questions 1) What do people do with the media 2) What are there underlying motives for using said media 3) What are the pros and cons of this individual media use? Why/how do we consume media? Information Personal identity Integration and social interaction (personal relationships) Entertainment Education Escapism Information/Education Finding out about relevant events and conditions in immediate surroundings, society and the world Seeking advice on particle matters or opinion and decision choices Satisfy curiosity and general interest Learning; self education Gaining a sense os security through knowledge Types of media- News, Documentaries etc Personal Identity Finding reinforcement for personal values Finding models of behaviour Identif...
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Photography and Composition

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Image
What makes a good photograph Photograph that stand out from the crowd usually  use three elements in common Good subject Good lighting Good composition  Shot types Establishing shot A shot often taken from a distance-used to help the audience get an idea of this scene- location, time, etc. Often used at the beginning of the scene. Used to set the scene. Long shot Ashot often taken well back from the subject. If its of a person, the shot will show the whole body. Can be used in fight scenes. Mid shot A shot of a person just bellow their waist or elbows. used to show dominance of main image Close up A shot which shows the whole of the face (or specific body part) but no other part of the body. This is to show how the person is feeling and or to show little details on a person. Eg nivea advert to show flawless skin. Camera angles Low angle A shot where the camera is placed below the subject. Creates a sense of power. High a...
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My Media Summer

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My Media Summer During my summer I instigated with a lot of media use. For example I watched films and TV series listened to new songs, listened to the radio and watched stories in the news. Films In summer 2018 Many films came out i saw mamma Mia 2 here we go again, Incredibles 2 and To all the boys i loved before. Mamma Mia 2- This film is the squeal to mamma Mia It follows the story of Donna when she was younger and how she ended up in Greece pregnant by one of three possible men. This story also shows us how Donna's daughter is turning the rundown hotel Donna used to own into a beautiful resort after Donna died. The target audience for this would be females aged 13-50 who enjoy singing and romance. They appeal to this target by using issues such as pregnancy and mother daughter bonds which would attract this kind of audience. Incredibles 2- This is yet another squeal to the first incredible which came out in 2004 the primary ...
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