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Target Audience

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TARGET AUDIENCE The Uses and Gratifications Theory The uses and gratifications theory assumes audiences actively seek out media to satisfy individual needs. The uses and gratifications Theory looks to answer three questions 1) What do people do with the media 2) What are there underlying motives for using said media 3) What are the pros and cons of this individual media use? Why/how do we consume media? Information Personal identity Integration and social interaction (personal relationships) Entertainment Education Escapism Information/Education Finding out about relevant events and conditions in immediate surroundings, society and the world Seeking advice on particle matters or opinion and decision choices Satisfy curiosity and general interest Learning; self education Gaining a sense os security through knowledge Types of media- News, Documentaries etc Personal Identity Finding reinforcement for personal values Finding models of behaviour Identif...
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My Media Summer

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My Media Summer During my summer I instigated with a lot of media use. For example I watched films and TV series listened to new songs, listened to the radio and watched stories in the news. Films In summer 2018 Many films came out i saw mamma Mia 2 here we go again, Incredibles 2 and To all the boys i loved before. Mamma Mia 2- This film is the squeal to mamma Mia It follows the story of Donna when she was younger and how she ended up in Greece pregnant by one of three possible men. This story also shows us how Donna's daughter is turning the rundown hotel Donna used to own into a beautiful resort after Donna died. The target audience for this would be females aged 13-50 who enjoy singing and romance. They appeal to this target by using issues such as pregnancy and mother daughter bonds which would attract this kind of audience. Incredibles 2- This is yet another squeal to the first incredible which came out in 2004 the primary ...
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Magazine Codes and Conventions

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Image
Codes and conventions - Systems of signs which create meaning. Codes are visual/ audio, coventions group together to make a genre. Masthead- Same font and same size on every magazine. The deep red colour stands out on the dark grey background so people will be drawn to it. Skyline-  The fact it uses the word best will make people believe they are the greatest magazine and people will pick it up thinking that. Main image-  Eminem is a well know rapper. The close up shows the serious  look on his face. Due to him having a big fan base more people will buy it.  Eminem is also positioned in front of the title to assert his dominance. Featured article- Biggest text will draw people in. cover lines - rhetorical question makes you think and want to read more. Colour scheme - The fact everything in the picture is grey makes the title pop as it is a bright red colour. Also there is a maximum of three colours- red, white and grey. Z pattern - Readi...
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